In a city such as New York
City we do not expect sex to be so secretive or shameful and it is not, but
something is, HIV. The cases of HIV in NYC are larger than the cases in Los
Angeles, San Francisco, Miami, and Washington DC combined. So what about it? Well the reduction
of the HIV virus cases can be decreased as time progresses by offering
something that hip and a fad. So what is it they are brand condoms, exclusively
for NYC. In order to reduce the amount of cases in the big apple the New York
Department of Health & Mental Hygiene decided to create there own brand of
condoms. One of the workers stated that from [his] observation, [he] saw that
condoms were a challenging discussion. [He stated that] perhaps it is our
Puritan roots or simply that sex makes us squeamish. But condoms, despite their
ability to save lives, often carry a negative stigma. [He added that] once [they] cut through that stigma,
information started flowing. [They] also understood that the condom design
needed to be distinctly New York and appeal to people across numerous
subcultures. The creators stated, “The wrapper is designed to be bold, with big
capital letters for the “NYC” contrasted by playful colors for the word ‘condom’.
The dispensers can house 500+ condoms”, and the results were actually
significant, people actually started conversations about them. Some went like
this “look the NYC condom, let’s grab one”. And through the use of a fad the
Department of Health & Mental Hygiene is cutting through the stigma of
condoms and helping our society.
Full Article at: http://whatsnext.blogs.cnn.com/2012/03/01/condom-sense/?iref=allsearch
Posted By: Jenesis Lopez
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