Wednesday, January 25, 2012

Happy Hour @ Starbucks?

      No doubt, for many years our American culture has been to drink coffee every morning as there may be a few of us who drink coffee at any time of the day. It was recently published
that Starbucks plans to sell beer and wine here in Southern California. The U.S “coffee giant” as referred to by Jennifer Mattson believes this company is hoping to emerge their market profits. Currently reported by writer, Dow Jones, Starbucks has begun selling alcohol at five local stores in Seattle. Clarice Turner (Starbucks’ senior vice president of US operations) reports in a statement to Starbucks new market transition, “As our customers transition from work to home, many looking for an inviting place to unwind and connect with the people they care about”.
Although, this transition may be favorable to those who are able to drink legally, critics such as Sarah Mart (the groups director of research) states, “ the more places that open, the more risk there is of alcohol-related harm” due to the wake up call of underage drinking.  What became to be a place of comfort to study while enjoying a cool caramel frapuccino, will now become a loud place for happy hour enjoyment! This new system at Starbucks will become a folkway of being more sociable with friends and family. Due to this factor college students like students from nearby high schools will become attracted to mingle more often in places like Starbucks. With this thought in mind there is no doubt society is directing a belief that a good time is not a good time without alcohol!
Although, the law is specific for drinking age limit, Starbucks may no longer become a place for youngsters under the age of 21 to hang around which perhaps prove to be a new ideal culture system. 

 Posted by: Stephanie Romo

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